Monday, November 7, 2011

What to do and What NOT to do in Website

Online Presence is a great boon for any type of business because with a website advertising of your services and mission statement to the potential customers can be done relatively with more ease. Various web design services offer websites which can put your company into a dominant position in every aspect possible. A Website can be considered as a virtual sales man, which convinces and canvases customers. On startup any company small or large, in the present scenario, goes on for a website. The excellence of a website really matters because the sales and reputation you receive is directly dependent on the website.

A skilled web development company is always aware of certain do and don’ts for an effective website. By strictly abiding to these, excellence is never beyond reach.

What to do in a website?

Ensure value of each page in the website. Style of a page matters but never more than the usefulness and information the visitor receives. The need of visitors should be satisfied. Advertisements may drive sales but please confirm that a healthy ratio is maintained between the content and these advertisements. Minimizing the number of clicks is highly desirable. Almost every web design services entertain minimization of clicks. Having to click more usually repels visitors from your websites and makes them annoyed which adversely affects your sales. Short pages should be combined into a single page or else for a small piece of information more clicks should be done which is irritating for the visitors. Every page should contain easier and quicker options to reach back home page. Including text as links may also be of great use than the logos. A user who has reached the middle of a site would prefer only a direct skip towards home than making number of hits on the back button. A menu on every page facilitates navigation and so inclusion of menus on every page by a web development company is welcomed by every client. In a nutshell, the text in a website should be readable and contents should be grasped.

What not to do in a website?

Never distract the visitors. Sounds and animations are highly distracting. So the experienced web development services realize the bane of this never do the same in the websites they development. Moreover, a website with more flashy works takes more time to load. Always remember that search results have a huge number of other options. So chance of visitors hitting back at the top left can’t be avoided. Pleasing yourself doesn’t attract sales but pleasing customers do. Also avoid using scrolling text in your web pages. It is an indirect compulsion you put on the visitors to read. You can use boldness, attractive colors or italics to highlight a text but avoid scrolling of texts. Pop-up windows may be at most times irritating to users. They may have to frequently close the windows. Image back grounds should be avoided if possible because it usually eliminates the professional look from the websites. Also the other images in the web pages should be compressed so as to avoid long waiting time for a site to load.

So for ensuring all these, design should always be preceded with detailed planning. Selection of the web development services must be done only after enough research is done. Only an experienced or efficient service provider knows what should actually be included and what must be excluded to deliver an excellent and highly productive website.

Which is the best payment gateway to integrate with PHP?

Nowadays, it will not be an exaggeration to say that, people are found in front of computers rather than in the market itself. The face of business has changed a lot in last few decades. No one needs to personally visit a shop for purchasing. With the help of certain scrolls, hits and clicks you can get your meal on top of the table in front of you. The real world currently is dominated by the online world. This put forward the significance of websites as they are the means which communicate more loudly to people around the globe. With various web development services available, owning a website is not a very difficult matter. Payment to services and production are done online.

Payment gateway is a must if for business purposes as credit cards must be accepted online. You should be aware of the basic matters concerning payment gateways. For a web development company the concern is always greater in this regard.

What actually is a payment gateway?

Engaging in ecommerce makes payment gateway a necessity. It actually is an application which allows the processing of online transactions. For the sales from your website, the payment gateway facilities the communication between your customer, yourself and financial institution you and your customer belong to. To define new dimensions to your existing website, integrating any reliable payment gateways with it is advisable by many web design services that are relevant and genuine in this niche.

Finding the best payment gateway integration with PHP

The process of payment gateway integration to PHP needs to be highly professional. The person you hire from a web development company should clearly explain the needs and should respect your suggestions. Honesty is the next matter of concern and check whether the price he asks for his service including future maintenance is genuine. If the programmer is fetched from any of the reputed website services, he is more likely to be skilled and experienced. Also enquire him details regarding the type of service and his availability in the future.

Numerous services for payment gateway are to be ensured when it is to be integrated with PHP. The services should be more customizable and adapt to any level of traffic situations. The selected payment gateway must be compatible with PHP. Always compare between the various options available. The security should be given immense importance as money is a matter concerning to all. Your transfer should not be subjected to any of the malicious elements in the web. The customers never want to wait long for any purposes and hence favor received for accelerating the pace of the service will be reflected in the increase of appreciation received from the part of a customer. Besides these since PHP is a language of great scope, modifications may become vital in future. So the payment gateway should also be configurable. If all these conditions are met by the payment gateway you long to choose, better grab it as soon as possible because with these conditions satisfied, no other option is likely to be better and a successful web development company very well knows it.

Few among the best

In the present scenario, the best among the payment producers include Google checkout, PayPal, Link point, 2Checkout, Cyber Source and Authorize net. Affordability and need are relative and these basically determine the payment gateway selected to integrate with PHP regardless of all the above mentioned facts. web development services usually keep different payment gateways into consideration for different programming languages.